STEVE MOAK – Chief Executive Officer (CEO) & Co-Founder

True AfterCare grew of out of Steve Moak’s passion for recovery, his expertise in marketing, an entrepreneurial spirit, and a profound desire to make a difference in the lives of those in need of recovery. Steve’s path included undergraduate training at Arizona State in Business and Communications and graduate study in Professional Counseling at Grand Canyon University. His awareness of the challenges faced by addicts grew out his own long-term struggles with alcohol and drugs and his knowledge of the addictions recovery field was honed both as a client and a service provider at multiple treatment centers. After a successful career in marketing, Steve decided to leave the sales world and committed himself to behavioral health services.

While still in his own recovery, Steve began to recognize that the addictions field had huge gaps in the treatment continuum that compromised effective outcomes. It was in a graduate school that Steve began to develop the ideas that now form the basis of True AfterCare. Steve recognized that treatment itself was often enormously beneficial, but that expensive treatment gains were often quickly lost due to the lack of effective aftercare. Steve recognized that continuing care could be both clinical effective and cost-effective if technology was combined with recovery coaching, targeted informational supports, and substance use monitoring in a caring highly personalized manner.

Steve has been an active member in the recovery community in Phoenix and Scottsdale, Arizona and maintains service work throughout the state. Steve was a founding part of notMYkid, a local nonprofit that provides an array of youth and family service programs. In addition to having been a public speaker for notMYkid, Steve was an invited speaker at the Young Presidents Organization international conference in Scotland with addictions guru, Dr. Drew Pinsky. Steve enjoys working with others in and out of recovery. He particularly enjoys hiking, golfing, spending time with his family and playing with his dog, Biscuit.

Steve Moak SR.- Co-Founder

Steve Moak has established himself as a leader through his work in business, politics and non-profit organizations in Arizona for over 25 years. After graduating from Eastern Kentucky University, he quickly began ascending the corporate ranks working with major businesses, including Avon Products, NCR , and American Express.

Steve married his college sweetheart, Debbie and moved his family to Arizona in 1988 where they invested their savings into their own business, ProMark One. Under Steve’s leadership ProMark One expanded rapidly to a nationwide company with over 2500 employees. This incredible growth led to national recognition by Ernst & Young as “Entrepreneur of the Year” in 1991 and to ProMark One being listed as one of the INC 500 fastest Growing Companies for 5 years in a row. Steve sold ProMark One in 1996.

Currently Steve is Chairman of Benevolent Ventures, a private investment firm whose mission is “doing well and doing good.”

Steve also serves as Chairman of the Board of Synergy Solutions, a business providing customer service which he helped found in 2000.

That same year, he and his wife founded notMYkid, Inc., a non-profit organization dedicated to inspiring positive life choices. notMYkid has impacted the lives of thousands of families throughout Arizona and all 50 states.

In 2004, Steve acquired First Check, a home diagnostic company with expertise in home drug testing. Steve expanded retail distribution making home drug testing a prevention tool available to parents nationwide and his success in the field of drug prevention was recognized with an appointment to President Bush’s Advisory Commission on Drug-Free Communities.

Steve serves as one of two outside Board Members of the Dorrance Family Enterprises Private Trust Company and Dorrance Family Foundation Board. Steve is past member of the United Way Foundation Board. Steve was a member of the Young Presidents Organization and held several roles including past Chairman. Steve was a founding member of Social Venture Partners of Arizona. Steve is on the Board of Greater Phoenix Leadership and he also maintains an active role in the World Presidents Organization. Steve is on the State Board for Young Life. Steve and Debbie have been long time supporters of Teach for America.

In 2010 Steve took his life’s experiences and ran for United States Congress believing that individuals can and should take an active role in our government.

Steve is a member of the Zanjero’s, an economic development group formed by Governor Doug Ducey to promote Arizona.

Steve’s wife Debbie is on Governor Ducey’s staff as Director of Youth, Faith and Family.

Mark Rohde, Ph.D – Chief Clinical Officer

Mark Rohde, Ph.D. graduated summa cum laude from Arizona State, did additional work at ASU, University of Oxford (England), & the University of Northern Colorado, and was a Mott Foundation Fellow. He holds a Ph.D. in Psychology from the Union Graduate School / Union Institute and additionally completed three years of training with the Post-Graduate Institute for Family Therapy. He most often works with children, adolescents & families and frequently employs a combination of individual, family and group psychotherapy.

Mark holds Diplomat status with the American Board of Assessment Psychology and has specialty certification in addictions treatment from the American College of Professional Psychology. He is a former teacher who has held administrative positions at a private school, an addictions treatment center, a community mental health center, and a residential treatment program. Mark has twice been recognized for “Distinguished Contributions to Psychology” by the Arizona Psychological Association.

He has an interest in computer applications in psychology and is a founder and board member of, a non-profit educational organization dedicated to improving the lives of children and families. He currently serves as a commissioner on a board within the Governor’s Office for Youth, Family and Family and he is Past President of the Arizona Psychological Association.

Kristen L. Polin, MAEd – Chief Operating Officer (COO)

Kristen Polin joined the True AfterCare leadership team in January of 2018 and brings over 20 years of executive experience in behavioral health. As COO, she will serve as the lead in building infrastructure that primes the company for rapid expansion and responds to gaps in continuing care management when individuals transition from treatment. In partnership with the CEO and Clinical Director, Kristen is responsible for ensuring quality service delivery, data-driven outcomes, and oversees the day-to-day operations.

Kristen has extensive history in the behavioral health prevention and treatment sector previously serving as a VP for Community Bridges, Inc (CBI) for over 17 years and most recently as VP of Programs for notMYkid. She currently serves as a Board Member for CHEEERS Recovery Center and the Navajo County Victim’s Compensation Board under Navajo County Attorney, Brad Carlyon. Kristen holds a Master of Arts Degree in Education Program Management from the University of Phoenix and a Bachelor of Science Degree in Health Promotion & Disease Prevention Studies from Ithaca College in New York. In her spare time, Kristen enjoys quality time with family, yoga, skiing and road travel for sporting events. Kristen and her husband Jon are proud parents of two teens, JJ and Joshua, and two wild Terriers that also keep them on their toes.

Matthew Frederick – Chief Technology Officer (CTO)

For more than 25 years Matthew has led the design and creation of more than a hundred feature-rich, complex software systems for Fortune 100 companies and leading-edge startups. His technical experience blends with his ability to understand the real needs of the company, resulting in highly successful software systems.

Matthew began working with the True Mobile Health team from its early development in April 2017. He joined the leadership team as Chief Technology Officer in June 2018 and is enjoying building its future.